Wal-Mart ups the ante in holiday price matching

Wal-Mart announced a new strategy that it hopes will pull in procrastinators early by giving them a big incentive: a guarantee that they'll get the lowest price no matter when they buy during the holiday season.

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The discounter said Monday it will match prices on many of its products. Shoppers who buy something at a Walmart store between Nov. 1 and Dec. 25, but then find the identical product elsewhere for less, can get a gift card in the amount of the difference.