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Wednesday, April 20, 2011

Retailer said that they have tracked their "extreme couponers'" shopping via Jill Cataldo

Another retailer said that they have tracked their "extreme couponers'" shopping habits throughout various store locations within their chain. He said that the store's closed-circuit television system has the ability to zoom to "fingernail level" and see what coupons are being redeemed at the register by calling up the date of a transaction on a computer screen and clicking that day and time's video. He said that they can also "follow" the same shoppers' path, again via in-store video, as the shopper goes from store to store to store, using up more multiples of the same coupon, often clearing the shelves in the process.

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