Target Launches First-ever Scannable Mobile Coupon Program
March 11, 2010
Target yesterday launched a scannable mobile coupon program that allows users to receive exclusive offers directly on their mobile phones and redeem them by scanning a bar code on the phone at checkout.
“At Target, we know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions,” said Steve Eastman, president of Target.com.
Consumers can opt in to the program on their PCs at Target.com/mobile, on their phone at m.target.com or by texting COUPONS to 827438 (TARGET). After opt-in, users receive a text message with a link to a mobile Web page that contains multiple offers that all accessible through a single bar code. Offers are single-use and expire on the date listed.
Target said it’s the first major retailer with the ability to scan mobile bar codes in all of its stores. In addition to using the new mobile coupons, Target customers can access their Target Mobile GiftCards, view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of deals via their mobile phones.
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